Resources & Insights Mary Kotara

Out With Similar Audiences and Targeting Expansion, In With Optimized Targeting

Planning Ahead with Four of 2022’s Top Programmatic Trends

3 GMP Tips To Maximize Your Holiday Media Planning Success

The Confident Media Buyer: Making the Most Out of Inventory Packages in DV360

New Year Resolutions: 7 Tips for Avoiding Common DV360 Mistakes

Favorite Things: Programmatic Gift Guide Edition

IP Addresses and Connected TV: The Problem You Didn’t Know Existed.

Demystifying Connected TV for Media Buyers

Top DV360 Targeting Tactics You Should Try

5 Happy Holiday Ideas for DV360 Buyers in 2020

Better Results with Data-Driven Dynamic Creatives

Targeting the Elusive “Gutsy Traveler”

Six Media Trends to Take Advantage of This Holiday Season

Follow These 16 Video Best Practices in Google Display & Video 360

Last Quarter’s 10 Most Important DV360 Product Updates

Improve Your Campaigns with Six New Google Display & Video 360 Tutorials

Connected TV, Audio & Four Other Considerations for Your COVID-19 Media Strategy

The Political Landscape for Programmatic Buyers: How It’s Changed and What You Need to Know

The Top Five Ways You Can Maximize Your DV360 Campaigns Right Now

10 Don’t-Miss DV360 Product Updates from Q1

4 Google Display & Video 360 Strategies for Reaching Audiences During COVID-19 Shutdowns

Why Run Deals in DV360?

10 Don’t-Miss DV360 Product Updates

6 Tips to Prepare Your Media Campaigns for a Huge Holiday Spending Season

Top 10 Mistakes Marketers Make in Google’s Display & Video 360