Q4 2026 is shaping up to be one of the most competitive media quarters in years. Midterm political spend, retail media, increased CTV investments, and a focus on LLMs impacting search means higher costs and more crowded inventory for everyone. Getting results will take more than increased budgets.
Join Adswerve for a practical look at building a Q4 plan that holds up under pressure. We'll cover where streaming TV and retail media budgets are shifting, how to plan activations across multiple DSPs without losing channel-specific advantages, what AI Overviews and LLM-driven search behavior mean for search and social allocation, and how to set up measurement before flights launch so you can tell what’s actually working.
