Media Strategy & Activation

Maximize campaign performance with advanced audience activation

Let us handle your digital media management, attribution, reporting, personalization and optimization practices to get the most ROI from your marketing investment.

Digital media management

Amplify your impact. We take care of your media lifecycle so you can reach your audiences at the right time and place — for the right spend.

Platforms we support
Google Ads Data Hub Ads Data Hub
DV360 DV360
CM360 CM360
SA360 SA360
Google Ads Google Ads
Google Looker Looker
Google Looker Studio Looker Studio
Tableau Tableau
smartly bug Smartly.io
Basis Basis
Services
Paid search

Drive targeted traffic and optimize your search campaigns, ensuring your ads appear prominently when potential customers search for relevant keywords.

Programmatic, Connected TV and YouTube

Reach your audience efficiently across digital channels. Deliver personalized content to specific demographics, optimizing real-time ad placements for the best results.

Ad operations

Streamline your efforts. We manage the technical aspects so you can deliver accurately tagged, trafficked and optimized media campaigns every time.

Digital media buying

Let us handle the tough stuff. We’ll optimize your ad placements and budgets to get you the most reach and engagement from every ad dollar you spend.

In Practice

See how we increased return on as spend by 30% for Alaska Airlines using advanced analytics.

Personalization and optimization

Enhance customer experiences through relevant, targeted content. Leverage your user data to create personalized interactions, increasing engagement and satisfaction.

Platforms we support
Google Ads Data Hub Ads Data Hub
Adobe Real-Time CDP Adobe Real-time CDP
Adobe Target Adobe Target
LiveRamp LIVERAMP
Segment SEGMENT
Tealium Tealium
Services
A/B testing and experimentation

Systematically refine your digital presence. Conduct experiments to identify improvements, enhance user experience and boost conversion rates.

Conversion rate and campaign optimization

Maximize the impact of your digital campaigns. Put your data-driven strategies to work, reducing friction and improving your ROI.

Customer segmentation

Enhance your targeting precision. Analyze your customer data into distinct segments so you can create tailored marketing strategies.

Value-based bidding

Bid smarter. Use your first-party data and insights to strategically allocate your advertising budgets based on each customer’s value.

In Practice

See how we advanced The Container Store's experimentation practice.

Looking to improve media impact?

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