CTV gives marketers more ways than ever to reach engaged audiences at scale. The opportunity is bigger than any one platform, and knowing how to evaluate what each partner brings to the table makes all the difference.
In this session, Adswerve and Netflix dig into what's driving premium CTV performance today: audience scale, content breadth beyond flagship titles, and how viewing habits (not assumptions) should guide where your media dollars go.
You'll learn:
- What actually drives engagement on Netflix beyond flagship titles
- How to evaluate premium CTV opportunities across Netflix, DV360, and Amazon DSP
- How to apply viewing behavior data to Q4 and holiday planning
Walk away with a practical framework for getting the most out of premium CTV ahead of your next planning cycle.
