Moving from Adobe Analytics to Customer Journey Analytics (CJA) raises a familiar set of questions long before the migration itself begins, including what happens to existing reporting, who needs to be involved, and what actually carries over versus what has to be rebuilt. This interactive workshop from Adswerve walks through the consideration phase of that journey, the point where teams are sizing up the move and figuring out how to plan for it.
This session is built as a hands-on workshop. Attendees leave with a completed workbook covering the planning conversations that matter most: data foundation readiness, how reporting changes once you move beyond replicating Adobe Analytics, the stakeholders and third parties affected by the shift, and what it takes to migrate assets like workspaces and APIs, including historic backfill.
You'll learn:
- How to assess your data foundation before starting a Customer Journey Analytics migration
- What changes in reporting once you move beyond replicating Adobe Analytics
- Who needs to be involved and how to plan for stakeholder impact
- What it takes to migrate assets, including workspaces, APIs, and historic backfill
