Measurement & Insights

Build the right foundation

Unify your data. Get new insights. Drive powerful results. We'll help you create the foundation for scalable digital marketing success.

Data aggregation and automation

Ensure accurate and comprehensive data collection. We help you collect, connect and centralize your first-party data so you’re ready to uncover new opportunities.

Platforms we support
GA4 GA4
GTM GTM
Adobe Experience Platform Launch Adobe CJA
Adobe Experience Platform Launch Adobe Experience Platform Launch
Adobe Experience Platform Launch Adobe Analytics
Amplitude Amplitude
SSGTM Server-side GTM
Adswerve Data Layer Inspector Data Layer Inspector
Segment SEGMENT
Google Cloud Platform GOOGLE CLOUD
Google Big Query BigQuery
vertexai Vertex AI
Services
Web, app and user analytics

Get comprehensive, holistic insights. Understand user interactions and performance metrics across all your digital touchpoints.

Consent and tag management

Futureproof your data. We’ll implement a privacy-safe, consent-based system for managing your website, apps and marketing tags.

Data science automation

Get fast, accurate results. Tap into Google Cloud to automate data ingestion, cleaning and model training.

Data architecture and warehousing

Modernize your data infrastructure. We build robust data architectures that ensure data integrity, accessibility, readiness and performance.

In Practice

See how we created a long-term, privacy-safe data foundation for Cedars Sinai.

Data modeling

Get AI-enabled insights from your data. Apply advanced modeling with tools like Meridian to dive deeper into trends, audiences, digital marketing channels and more.

Platforms we support
Adobe Target Adobe Customer Journey Analytics
Google Cloud Platform Google Cloud
Google Big Query BigQuery
vertexai Vertex AI
Meridian-Icon-Web-V2 MERIDIAN
Services
Machine learning and predictive insights

Anticipate future trends and outcomes. Use the latest technology to quickly identify — and seamlessly adjust to — shifts in consumer behavior.

Marketing mix modeling

We're one of the first certified Meridian partners for Google's new open-source MMM tool. Learn how it drives better business outcomes.

Conversion and churn modeling

Reduce customer friction and attrition. Predict which customers are most likely to either convert or churn so you can proactively engage with them.

Sentiment and clustering analyses

Uncover what's hidden in your data. Gain insight into patterns, trends and your audience's feelings toward your brand.

In Practice

Our custom MMM solution identified $100M in potential incremental revenue for Alaska Airlines.

Attribution and Reporting

Get actionable insights. We’ll help you uncover and share the greatest opportunities in your digital marketing programs.

Platforms we support
Adobe Customer Journey Analytics Adobe customer journey analytics
Adobe Real-Time CDP Adobe Real-Time CDP
Google BigQuery Google BigQuery
Google Cloud Platform Google Cloud
Google Ads Data Hub Ads Data Hub
Google Looker Studio Looker
Google Looker Studio Looker Studio
Dragnfire DRAGNFIRE
Tableau Tableau
Services
Clean room strategies

Analyze and activate your data so you can precisely target your audiences without compromising user privacy.

Attribution analysis

Understand your impact. See which marketing channels are helping you hit your KPIs so you can invest smarter.

Data visualization

Bring your data to life. Transform your data into visually engaging charts, graphs and dashboards, making it easier to understand, interpret, share and act on.

Business intelligence

Make smarter business decisions. Use data analysis and reporting tools to uncover helpful insights that can improve your business operations.

In Practice

See how we enabled next generation marketing and measurement for Avid Technology.

Martech implementation and enablement

Let's engineer your marketing stack to perform at its full potential so you can streamline data aggregation and automation and build AI-supported data models that drive the results you need.

Platforms we support
Adswerve Connect
Adobe Experience Platform Launch Adobe Experience Platform
GMP_33x33 Google Marketing Platform
Google Cloud Platform Google Cloud
LiveRamp LiveRamp
smartly bug Smartly.io
abtasty-favicon1 AB Tasty
Tealium Tealium
Snow Flake Snowflake
Services
Platform setup, migrations and support

Seamlessly adopt new platforms. We manage your setup and provide support to minimize disruptions and maximize performance.

Agency and tech in-housing

Take control of your marketing operations. Let us help you bring capabilities in-house for more control, cost efficiency and flexibility.

Integrations

Build a connected ecosystem. Create seamless integrations between your digital tools so you can leverage your data when and where you need it.

Adswerve proprietary tech

Improve performance with tech built for you. Uncover valuable insights and increase efficiency with Adswerve Connect.

In Practice

See how we migrated 21 brands to a new platform in just four months for Conde Nast.

Ready to make your data do more?

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