Measurement & Insights
Build the right foundation
Unify your data. Get new insights. Drive powerful results. We'll help you create the foundation for scalable digital marketing success.
Data aggregation and automation
Ensure accurate and comprehensive data collection. We help you collect, connect and centralize your first-party data so you’re ready to uncover new opportunities.
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Web, app and user analytics
Get comprehensive, holistic insights. Understand user interactions and performance metrics across all your digital touchpoints.
Consent and tag management
Futureproof your data. We’ll implement a privacy-safe, consent-based system for managing your website, apps and marketing tags.
Data science automation
Get fast, accurate results. Tap into Google Cloud to automate data ingestion, cleaning and model training.
Data architecture and warehousing
Modernize your data infrastructure. We build robust data architectures that ensure data integrity, accessibility, readiness and performance.
In Practice
See how we created a long-term, privacy-safe data foundation for Cedars Sinai.
Data modeling
Get AI-enabled insights from your data. Apply advanced modeling with tools like Meridian to dive deeper into trends, audiences, digital marketing channels and more.
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Machine learning and predictive insights
Anticipate future trends and outcomes. Use the latest technology to quickly identify — and seamlessly adjust to — shifts in consumer behavior.
Marketing mix modeling
We're one of the first certified Meridian partners for Google's new open-source MMM tool. Learn how it drives better business outcomes.
Conversion and churn modeling
Reduce customer friction and attrition. Predict which customers are most likely to either convert or churn so you can proactively engage with them.
Sentiment and clustering analyses
Uncover what's hidden in your data. Gain insight into patterns, trends and your audience's feelings toward your brand.
In Practice
Our custom MMM solution identified $100M in potential incremental revenue for Alaska Airlines.
Attribution and Reporting
Get actionable insights. We’ll help you uncover and share the greatest opportunities in your digital marketing programs.
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Clean room strategies
Analyze and activate your data so you can precisely target your audiences without compromising user privacy.
Attribution analysis
Understand your impact. See which marketing channels are helping you hit your KPIs so you can invest smarter.
Data visualization
Bring your data to life. Transform your data into visually engaging charts, graphs and dashboards, making it easier to understand, interpret, share and act on.
Business intelligence
Make smarter business decisions. Use data analysis and reporting tools to uncover helpful insights that can improve your business operations.
In Practice
See how we enabled next generation marketing and measurement for Avid Technology.
Martech implementation and enablement
Let's engineer your marketing stack to perform at its full potential so you can streamline data aggregation and automation and build AI-supported data models that drive the results you need.
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Platform setup, migrations and support
Seamlessly adopt new platforms. We manage your setup and provide support to minimize disruptions and maximize performance.
Agency and tech in-housing
Take control of your marketing operations. Let us help you bring capabilities in-house for more control, cost efficiency and flexibility.
Integrations
Build a connected ecosystem. Create seamless integrations between your digital tools so you can leverage your data when and where you need it.
Adswerve proprietary tech
Improve performance with tech built for you. Uncover valuable insights and increase efficiency with Adswerve Connect.
In Practice
See how we migrated 21 brands to a new platform in just four months for Conde Nast.