Google Meridian

More accurate performance measurement

Solve your measurement challenges and drive better results with Adswerve and Meridian, Google's new open-source marketing mix model (MMM).

Get cross-channel measurement in a single tool


We've built effective custom MMMs for top brands like FTD, Nordstrom, Alaska Airlines and more. And now, we're proud to be one of the first U.S. Certified Google Meridian Partners. Meridian's open-source tool uses cutting-edge methodologies to give you deeper insights into how your marketing channels are performing so you can make better budgeting decisions.
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Featured Work
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MMM helped FTD understand its customers' preferences, and see how to optimally allocate its marketing budget across its many online and offline touchpoints — all while meeting privacy standards.

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43%

Increase in budget efficiency while still reaching the same audience

Ready for privacy-durable measurement?


Google developed Meridian to solve your toughest measurement challenges. Our MMM experts can show you how to get the most out of its powerful features.

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Link your video planning to outcomes

 

Make video measurement more actionable by modeling reach and frequency.

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Get more precise performance measurement

 

Control for organic demand by including search query volume data.

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Calibrate your model with channel experiments 

 

Make your MMM more accurate by integrating incrementality experiments.

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Customize your model

 

Tailor the model to your business needs with Meridian's transparent, open-source code library.

Why Work With a Certified Meridian Partner

With a certified Meridian Partner like Adswerve, you'll get the trusted industry expertise you need to build best-in-class models that accurately measure your media investments. Rely on our strategic guidance and hands-on implementation support to use Meridian for faster, smarter business decisions — without a significant in-house investment.
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How we can help


Need Meridian guidance? We’re here to help. Hands-on implementation? We do that, too.

We can consult.

We’ll guide your team through setting up Meridian model(s) based on your business needs and equip them to make smarter optimization decisions — now and in the future. 

We can build.

Our MMM experts will use the full power of Meridian to create the right model(s), interpret results and make optimization recommendations to help you meet your goals.

Connect with us for more info about Meridian

Let's talk