Adswerve

Pat Grady

Solutions Engineer

With a background in both IT and Marketing, solutions engineer Pat Grady helps companies design and implement advanced analytics capabilities across their digital marketing ecosystems. He emphasizes information over data and uses ML techniques to unlock the signals in the noise.

Resources & Insights Pat Grady

The Future of Digital Marketing Part One: Changing Regulations & OS/Browser Tech

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Use BQML to Activate Audiences on Google Marketing Platform (GMP): Modeling (Part 3)

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How to Adapt Your Analysis to Quantify the Impact of COVID-19

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3 Analytics Practices to Keep Top of Mind During the COVID-19 Crisis

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Use BQML to Activate Audiences on Google Marketing Platform (GMP): Data Preparation (Part 2)

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Use BQML to Activate Audiences on Google Marketing Platform (GMP): An Introduction (Part 1)

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How Adswerve Helps You Gain Analysis Maturity (Plus On-Demand Webinar!)

Webinars & Video

Using Google Cloud for Marketing

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Introduction to BigQuery ML

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Google Cloud Platform: The Rainmaker

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Analytics Framework on the Google Cloud Platform

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Enterprise Analytics on the Google Cloud Platform

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Life After Enterprise Analytics

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Life Before Enterprise Analytics

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Leveling up RegEx in GA Filters

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Advanced Filters Improve GA Reporting

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Scopes in Google Analytics

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