Adswerve

Pat Grady

Solutions Engineer

With a background in both IT and Marketing, solutions engineer Pat Grady helps companies design and implement advanced analytics capabilities across their digital marketing ecosystems. He emphasizes information over data and uses ML techniques to unlock the signals in the noise.

Resources & Insights Pat Grady

The Future of Digital Marketing Part Three: What’s Next for Digital Marketing Analysis?

Blog Post

The Future of Digital Marketing Part Two: Your Transition to Secure, First-Party Compute

Blog Post

The Future of Digital Marketing Part One: Changing Regulations & OS/Browser Tech

Blog Post

Use BQML to Activate Audiences on Google Marketing Platform (GMP): Modeling (Part 3)

Blog Post

How to Adapt Your Analysis to Quantify the Impact of COVID-19

Blog Post

3 Analytics Practices to Keep Top of Mind During the COVID-19 Crisis

Blog Post

Use BQML to Activate Audiences on Google Marketing Platform (GMP): Data Preparation (Part 2)

Blog Post

Use BQML to Activate Audiences on Google Marketing Platform (GMP): An Introduction (Part 1)

Blog Post

How Adswerve Helps You Gain Analysis Maturity (Plus On-Demand Webinar!)

Webinars & Video

Using Google Cloud for Marketing

Blog Post

Introduction to BigQuery ML

Blog Post

Google Cloud Platform: The Rainmaker

Blog Post

Analytics Framework on the Google Cloud Platform

Blog Post

Enterprise Analytics on the Google Cloud Platform

Blog Post

Life After Enterprise Analytics

Blog Post

Life Before Enterprise Analytics

Blog Post

Leveling up RegEx in GA Filters

Blog Post

Advanced Filters Improve GA Reporting

Blog Post

Landing Page is (not set)

Blog Post

Scopes in Google Analytics

Blog Post