The Arena Group stands at the forefront of innovation, seamlessly weaving together powerful brands that resonate deeply with consumers' passions, delivering immersive experiences across various domains. Boasting an impressive portfolio including esteemed publications like Men’s Journal, Parade Magazine, and TheStreet, The Arena Group prides itself on a team comprising award-winning journalists, storytellers, content creators, and visionary producers. With a focus on sports, finance, lifestyle, and beyond, The Arena Group leverages advanced technical solutions to fuel growth for partners, provide targeted marketing solutions, and pioneer cutting-edge consumer experiences across a diverse portfolio of over 265 brands, reaching over 100 million users monthly.

A flourishing partnership

For over seven years, The Arena Group has forged a remarkable partnership with Adswerve, a collaboration marked by synergy and success. Together, the two entities have not only aligned to achieve The Arena Group’s long-term strategic objectives but have also executed short-term cost-saving initiatives for immediate impact.

Driving cost efficiencies

Under Adswerve's guidance as The Arena Group's Google Cloud (GCP) and Google Analytics (GA4) reseller, a swift audit of the infrastructure revealed several optimization opportunities. By replacing 3rd party software with native GCP solutions, reconfiguring egress orchestration, storage configurations, and implementing spending anomaly detection mechanisms, Adswerve unlocked significant cost savings exceeding $250,000 in the first year for The Arena Group.

Empowering revenue growth

In a data-driven landscape, Adswerve empowered The Arena Group to make informed, real-time decisions through strategic implementations. By helping the Arena Group implement GCP the Arena Group was able to build upon that implementation and integrate Databricks, a leading data warehouse solution, into their GCP infrastructure, The Arena Group gained the ability to centralize datasets and perform rapid analysis, enabling timely anomaly detection.

Moreover, Adswerve facilitated the integration and joining of Google Ads Manager (GAM) data with Google Analytics directly into BigQuery, enabling granular insights at a per-page view level. Armed with this nuanced understanding.

A shared vision
for the future

Adswerve takes immense pride in its collaboration with The Arena Group, championing iconic brands like Parade Magazine, Men’s Journal, and TheStreet. Together, they have not only delivered tangible cost savings but have also driven substantial revenue growth. Looking ahead, Adswerve is committed to supporting The Arena Group's evolving data needs and anticipates continued success in the years to come.