Data-Led Design and Rigorous Experimentation
To meet this challenge, The Container Store partnered with Adswerve, combining deep expertise in digital experimentation, Adobe Target optimization, and actionable analytics.
The project was driven by Stephanie Jordan, Ecommerce Analyst at The Container Store, whose exceptional analytical and program management skills ensured the initiative remained strategically aligned, tightly executed, and insight-rich. Stephanie played a pivotal role in hypothesis creation, metric alignment, and results interpretation — ensuring decisions were backed by both data and business context.
The redesign test, which incorporated UX refinements and streamlined information architecture, was not a gamble — it was the product of carefully prioritized hypotheses, rigorous analysis, and seamless cross-team collaboration.
Turning Complexity into Execution with Adswerve’s Optimization Services
The PDP redesign included changes in a dynamic and highly trafficked section of the site, which presented technical and operational challenges. Adswerve’s Optimization Services team took what was initially a complex, high-impact concept and engineered a clean, efficient solution within Adobe Target.
Technical Simplification: They translated intricate UI and functional updates into a Target-friendly deployment approach, eliminating the need for heavy development cycles.
Dynamic Content Management: Leveraging Target’s advanced capabilities, the team ensured the variations would work seamlessly with dynamic product data and site personalization.
Rapid Iteration: The implementation approach enabled quick cycles of testing and learning, allowing teams to validate one concept, gain insights, and rapidly test the next idea to accelerate speed-to-insight.
By transforming a challenging idea into a precise, controlled, and testable execution, Adswerve enabled The Container Store to confidently experiment in a critical revenue-driving area without risking site stability or performance.
Leveraging MiaProva for Real-Time Test Management & Knowledge Sharing
MiaProva, powered by Adswerve, played a crucial role in ensuring this test was not just well-planned but also expertly monitored and documented.
Real-Time Monitoring & Alerting: Once live, MiaProva continuously monitored test performance with real-time alerting, enabling The Container Store and Adswerve teams to respond quickly to any anomalies or performance changes.
Communication Hub: The platform acted as a central source of truth for test status, ensuring that stakeholders across analytics, ecommerce, and leadership were aligned.
Knowledge Preservation: All test learnings, results, and strategic takeaways were stored in MiaProva’s knowledge base, making them instantly accessible for future reference and informing ongoing experimentation roadmaps.
Deep Analysis with Adobe Analytics & A4T
The Container Store’s integration of Adobe Analytics with Analytics for Target (A4T) allowed the team to analyze results far beyond basic lift metrics:
• Segment-level performance to understand impact by customer type, device, and traffic source.
• Funnel progression analysis to identify where gains were most pronounced in the shopping journey.
• Correlation between visual changes and engagement behaviors such as facet selections, product detail views, and cross-sells.
This analytical depth provided by A4T ensured the business could extract maximum value from the test data, uncovering not just what worked, but why it worked.
After Adswerve Created Experience
