Glad tidings of comfort and joy? Yeah, I’ve got those. Because on the First Day of Data my true love gave to me . . . an unsampled GA data set. In a gesture of clarity, plentitude and geekiness, I have been given a small button called Download Unsampled Report – and in an instant, my world has become clear. In case you have never wrestled with the sadness that is
sampled data, allow me to explain. Google Analytics is fast – amazingly fast, considering the amount of data that they are churning. However, in order to maintain that speed, Google applies a process called sampling once your site receives over 500,000* visits in the desired time period. Sampling essentially means that instead of processing all of your data, GA processes a portion of your data as a representation of the whole.