Marketing Mix Modeling (MMM) is gaining momentum once again as marketers seek privacy-safe, future-ready ways to measure performance and optimize budgets. But what does it actually look like to put MMM into practice? And how can Google’s Meridian help?
Join Adswerve’s Sara Rogers, Luka Cempre and Zach Mitchell, along with special guest Owen Bickford (Alaska Airlines), to explore how MMM strategy translates into real-world success using Meridian.
You’ll learn:
- What sets MMM apart from traditional attribution methods like Multi Touch Attribution (MTA).
- How Meridian works—and the kinds of insights it delivers
- How Alaska Airlines used it to improve forecasting, planning and media performance
- Actionable tips to apply modern MMM in your own measurement strategy
Whether you’re just getting started or refining your approach, this session will give you the clarity and context to move forward with confidence.
