We’ve had a busy third quarter and are ready to tackle the hectic holiday buying season with you. (It’s supposed to be huge this year!) Here are a few industry updates and tips along with what we’ve been up to this quarter.
Google Marketing Platform News
Google recently released its biggest Google Analytics update ever, App + Web, which has a brand new data model plus an interface, reports and capabilities that have been rebuilt from the ground up. Learn about the new features in our trending blog post. Read about App + Web.
Then, check out Google’s “Official Guide to Preparing and Optimizing Your Search and Shopping Campaigns for the Holiday Season” for the latest Google tips and tricks.
The in-housing trend remains a hot-button topic among agencies. Read Adswerve’s Chief Operating Officer Matt Fiskness’s article on Podium, “Why in-housing won’t threaten independent creative agencies,” for his take on the phenomenon, why it’s happening and what it means for agencies.
Adswerve News & Tips from Our Experts
We’re also proud to share that Adswerve’s CEO Clint Tasset was recognized as a DMN 40UNDER40 honoree for his achievements and was recently interviewed by MarTech about the new Adswerve. We were also named a 2019 Top 10 Google Marketing Consulting by CIO Review.
After you check out those articles, watch Adswerve Head of Innovation Charles Farina team up with Google experts for a webinar about leveraging Google Analytics 360 to improve your Q4 media buys.
If you need help with those buys, our expert Programmatic Media team is ready to solve your toughest media challenges. When you engage our Managed Media Services, we can create your media plan, handle all your campaign trafficking and tagging, build audience lists and optimize and report on your campaigns. We do the heavy lifting and you get results you can brag about. Learn more.
Meet the Adswerve Team
Meet Brent Ramos, media platform manager and Adswerve handshake aficionado. Responsible for go-to-market strategies, Brent loves the day-to-day challenges our industry presents. Watch the video to get to know him better. Bonus points for accurately guessing how many tattoos he has!