Do you have a plan for implementing AI into your strategies and workflows? Wondering how it can make the biggest impact for you?
As a digital marketer, you’re used to huge changes in our industry: massive shifts in technology, data, channels and privacy to name a few. And now, generative AI (GenAI) tools are popping up everywhere, opening up valuable opportunities hidden across countless options. How do you know what to prioritize? How will AI fit into — and improve — your everyday workflows? And how do you get started?
We developed the “Choose Your AI Journey” guide to help answer your most pressing questions, show you ways you may already be using AI (and not even know it) and help you take advantage of new advancements that are easy to pull into in your current strategies.
The AI guide covers three key areas where you can focus your efforts today:
1. AI for Measurement and Insights
Learn how leveraging AI is essential for accurately understanding advertising performance. Dive into how AI powers attribution and conversion modeling, and see how to use it for various analyses, including predictive audiences, sentiment, market saturation and segmentation. Plus, learn about marketing mix modeling (MMM) and tools that can help you make smarter budgeting decisions with higher ROI.
2. AI for Media Bidding Optimization and Personalization
See how you can use AI tools to customize and automate your bidding, surface predictive behaviors, drive campaign performance and improve your policy monitoring efficiency.
3. AI for Creative and Content Generation
Generative AI shines in creative and content, and you’re likely familiar with several tools that can help you scale your efforts. The guide offers strategic ways to integrate AI into your marketing stack to generate high-performing creative by leveraging your first-party data.
Plus, learn how AI is changing traditional search, and how you can adapt to stay ahead.
