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Hits, Bits, and Bytes
The Measurement Protocol allows one to send data directly to Google Analytics from any device or system. The Measurement Protocol Hit Builder lets you build, validate, and share hits which can also be sent directly from the Hit Builder.Sending very specific data to Google Analytics through the Hit Builder is often faster than instrumenting a page with analytics code or creating a data layer & Google Tag Manager container.Examples of data points that can be sent with the Measurement Protocol:
Events
Virtual pageviews
Custom dimensions
Custom metrics
Ecommerce data
Timing
App screens
A few use cases where sending data with the Measurement Protocol makes sense:
Test a new filter with a certain set of inputs
Explore scopes of dimensions and metrics
Show a client what a proposed solution might look like
Send sensitive or competitive data directly to Google Analytics instead of surfacing it in the data layer.
Any device or system that can connect to the Internet can send out a Measurement Protocol hit. With features such as Custom Reports, there is no limit to the kind of reporting and analysis possible in Google Analytics.Tell us what crazy kinds of data you send!