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INSIGHTS INDEX

Kaysen Jacobelli

Agency Strategy Lead

Kaysen Jacobelli is an Agency Strategy Lead at Adswerve who helps agencies navigate the growing complexity of search, AI, and measurement. She works at the intersection of technical strategy, emerging technology, and practical execution, and she helps translate platform nuance and industry shifts into clear, actionable direction for clients. Kaysen specializes in search, AI initiatives, and measurement strategy.

Solving for closed-loop attribution with commerce media

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(Re)connecting the dots in path to conversion reporting

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Social media measurement in Google Marketing Platform: What's possible

Blog Post

Agent-to-Agent (A2A): When AI systems stop waiting for instructions

Blog Post

The Role of Bing & AI in Search Advertising

Blog Post

SA360 and the future of enterprise search: AI transparency, first-party data, and feature parity

Blog Post

The AI tightrope: Balancing Google Ads and Display & Video 360 (DV360)

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Mastering the AI Mix: Embedded Power Meets Custom Precision

Blog Post

The Latest on PMax: Greater Control, Smarter Insights

Blog Post

The Gen Z Shift: A New Paradigm in Advertising

Blog Post

Why Broad Match Is Relevant Again (and How to Use It)

Blog Post

The New SA360: 5 Features That Will Impact Your 2024 Strategy

Blog Post
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