Jenny Palmer

Associate Director of Analytics

Jenny Palmer is Associate Director of Analytics at Adswerve, leading data strategy, digital experience, and activation for Fortune 50 and Fortune 500 brands. With a foundation in performance marketing and digital analytics, she brings a cross-channel perspective spanning travel, ecommerce, CPG, and health and wellness, and has written on emerging measurement challenges like tracking brand visibility in AI search results (AEO/GEO) beyond traditional clickstream analytics, specializing in Digital Analytics Strategy, Experimentation & CRO, AI Search Visibility (AEO/GEO), Marketing Operations, Cross-Channel Analytics.