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Adswerve VP of Marketing Kristina Yarrington was recently featured in
Martech
as a leader to watch in 2020. The list is comprised of 75 “leaders
from the ever-growing Martech community who are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.”
Kristina was featured in a previous
Martech Interview Series article
where she discussed why she joined Adswerve, how we partner with clients to get the most from the Google Marketing Platform, data’s role in media campaigns and more. Her advice to marketing leaders: “Invest time and money to conduct an audit of your website analytics data to ensure it can be fully trusted as the #1 source of truth. Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data.”
Check out the interview
to read more and learn why she was named an “inspiring martech leader.” Then
review the full list
of 75 leaders to watch to get to know the people who are shaping our industry.
