Adswerve’s Kristina Yarrington Named One of 75 Inspiring Martech Leaders to Watch in 2020

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Adswerve VP of Marketing Kristina Yarrington was recently featured in Martech as a leader to watch in 2020. The list is comprised of 75 “leaders from the ever-growing Martech community who are a step ahead in envisioning the future and preparing themselves and others with their knowledge, skills, and team collaborations.” Kristina was featured in a previous Martech Interview Series article where she discussed why she joined Adswerve, how we partner with clients to get the most from the Google Marketing Platform, data’s role in media campaigns and more. Her advice to marketing leaders: “Invest time and money to conduct an audit of your website analytics data to ensure it can be fully trusted as the #1 source of truth. Every action you take, every application you use, every decision you make, should be based on insights garnered from trustworthy data.”  Check out the interview to read more and learn why she was named an “inspiring martech leader.” Then review the full list of 75 leaders to watch to get to know the people who are shaping our industry.