As customer expectations rise, the way we think about data has to evolve. Adobe Analytics was built for reporting, but today’s organizations need real-time, flexible data activation—which is why Adobe Customer Journey Analytics (CJA) is reshaping the way teams work with experience data.
Watch this recorded discussion where Adobe experts Jake Winter (Adswerve) and Sandor Jones (Adobe) touch on the challenges of traditional analytics, why organizations are treating data as a product and what a successful transition to CJA looks like.
In this recording, you'll discover:
- An overview of modernization and CJA
- Why legacy analytics setups struggle with real-time activation
- What it means to treat experience data as a product (and why it matters)
- How CJA eliminates constraints and enables a modernized approach
- Steps to start your transition from Adobe Analytics to CJA
- + Insights from the recently released guide: From Adobe Analytics to CJA
Don’t miss this chance to learn from Adobe and Adswerve experts. Watch on-demand now!
