As Q4 approaches, marketers are under pressure to make every dollar count. Connected TV (CTV) and YouTube become critical channels, with viewership and ad demand surging during the final months of the year. This dynamic highlights a crucial truth: a strong unified CTV strategy is essential not just for the holiday season, but for your entire media mix.
Join Mary Kotara, Manager of Media Consulting at Adswerve, and special guests (to be announced) for a session on how to build a robust CTV strategy. You’ll hear the latest insights, practical actions, and real-world perspectives you can use to achieve peak performance.
We'll cover:
- Understanding seasonal shifts: How Q4 influences CTV adoption, audience behavior and demand for premium inventory.
- YouTube's role: Why YouTube and YouTube TV are central to a comprehensive CTV strategy.
- The power of DV360: how unified measurement, 98%+ reach, new AI functionality and ROI advantages can give you an edge during compressed Q4 timelines.
- +Live Q&A
Reserve your spot today to get your CTV action plan for Q4 and beyond.
