As Q4 approaches, marketers are under pressure to make every dollar count. Connected TV (CTV) and YouTube are critical channels, with viewership and ad demand surging during the final months of the year. This dynamic highlights a crucial truth: a strong unified CTV strategy is essential not just for the holiday season, but for your entire media mix.
Now available on demand: Mary Kotara (Manager of Media Consulting, Adswerve), Kamau Brown (Head of Sales, Google) and Tony Effik (Managing Director – Global Display, Video and Creative, Google) share the latest insights, practical actions, and real-world perspectives to help you build a robust CTV strategy and achieve peak performance.
You’ll gain perspective around:
- Understanding seasonal shifts: How Q4 influences CTV adoption, audience behavior and demand for premium inventory.
- YouTube's role: Why YouTube and YouTube TV are central to a comprehensive CTV strategy.
- The power of DV360: How unified measurement, 98%+ reach, new AI functionality and ROI advantages can give you an edge during compressed Q4 timelines.
Watch the recording now and get your CTV action plan for Q4 and beyond.
