Featuring
Brian Hawkins
Dive into: Personalization & Experimentation Excellence with Recommendations & AI. This recently recorded webinar features a collaboration between Adswerve, Adobe, and Red Hat, revealing how leading brands are transforming personalization and experimentation strategies by moving beyond manual A/B testing. Learn how to implement AI-driven recommendations, optimize key touchpoints and drive measurable revenue impact, all while streamlining your program optimization.
Key Takeaways:
- How top brands are leveraging unified data and AI to differentiate themselves
- Proven strategies to reach optimization maturity within a year
- Best practices and real-world use cases that maximize results
Meet the Expert: Brian Hawkins
Brian Hawkins, a marketing technology expert with nearly two decades of experience, has helped hundreds of organizations master testing and personalization. A former Senior Partner at Analytics Demystified and an early member of Offermatica (now Adobe Target), Brian is a recognized leader in architecting scalable optimization programs that drive client success.
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