Vlog: Maximizing Digital Advertising Efficiency with Search Ads 360

In this vlog episode, we explore the latest advancements in digital marketing with special guest Brent Ramos, an expert in search advertising, joining us to discuss the powerful capabilities of Search Ads 360 (SA360). We'll delve into key features such as the efficiency of ad spend, predicted lifetime value, data preparation, pipelines for feeding data into Google's ecosystem, and speed to market/value. Let's dive in!

Maximizing Digital Advertising Efficiency with Search Ads 360

With Brian and Gord

Learn how SA360 can help advertisers:

• Manage their budgets effectively to get the most out of ad spend
• Estimate the lifetime value of customers, thereby optimizing campaigns for long-term profitability through integrations aimed around Predicted Lifetime Value (LTV)
• Streamline data preparation for easier analysis and data processing
• Empower advertisers to launch and optimize campaigns promptly, ensuring they capitalize on market opportunities swiftly

A special thanks to our guest Brent Ramos for his invaluable insights! Make sure to visit our YouTube channel to like, share, and subscribe for more insightful content!

Coming up in the final episode of our first season… We're diving into the depths of BigQuery with our in-house expert Luka Cempre, exploring the ever-evolving features of this powerful analytical data warehouse and how it relates to activating media campaign data. Don't miss it!

Other Vlogs from Brian and Gord:

• Vlog 1: The How and Why of Server-Side GTM
  
• Vlog 2: What To Have In A Marketing Data Warehouse
  
• Vlog 3: Artificial Intelligence and Machine Learning in Marketing
• Vlog 4: Navigating Google’s Universal Analytics Sunset

At Adswerve, we offer a range of services to help you boost your marketing through the power of Search Ads 360. Reach out to learn more!