Today’s marketing landscape is more complex than ever. Fragmented data, evolving privacy regulations and the need for advanced measurement make it challenging to unify data, improve attribution and optimize spend.
In this recorded webinar, we look at how Avid and Adswerve worked to tackle these hurdles head-on, addressing churn prevention and moving beyond traditional analytics to build a scalable data-driven framework for customer insights, campaign performance and marketing optimization.
Hear directly from some of the main experts involved as they cover key topics, including:
- Predictive Analytics & Churn Forecasting – Achieving high accuracy with machine learning to boost retention strategies
- Building a Unified Customer Data Platform (CDP) – Creating a 360-degree customer view to drive better insights and activation
- Optimizing Marketing Spend – Leveraging MMM (Mixed Media Modeling) and advanced attribution to enhance efficiency
- Personalization & Engagement – Activating first-party data for more relevant customer journeys and higher conversions
Featured Speakers
- Zach Mitchell, Data Scientist, Adswerve
- Sierra Dameron, Sr. Analytics Consultant, Adswerve
Watch now to learn how you can future-proof your marketing, reduce churn and unify your measurement strategies for better results.
