How do you get from a legacy approach to data to a modern approach?
What does modern data look like?
To activate your data, you must modernize it; eVars and Props won’t cut it anymore. The key is building a bridge from cryptic eVar and Prop legacy structures to a semantic, human-readable naming approach. The sooner you act, the less debt you accumulate, and the faster your path to true data activation.
In this Avo-hosted session, you'll learn
- Migration to modern data is doable. Moving from legacy eVars and Props to semantic event names is not a leap into the unknown; there’s a clear path.
- Now is the time. The longer you delay modernization (and keep building on your legacy data), the more technical debt you accumulate. Migrating later only makes the lift heavier.
- Semantic-first unlocks data activation. Define your data in human-readable, semantic terms first (and map that into eVars/props as needed) to unlock personalization, advanced analytic, and new activation opportunities.
- How to bridge and govern modernization. Learn the framework to guide your teams through migration, ensuring both stability today and flexibility tomorrow.
Ready to modernize your data?
Watch the on-demand recording to hear from Avo, Adobe and Adswerve on how to move beyond eVars and Props and open the door to scalable, future-proof data activation.
