Considering modernizing your paid media measurement strategies? You may have misconceptions about what it takes to revamp your approach. We’re here to break down the myths and share the realities of taking your measurement strategies to the next level.
Watch the recording of our recent webinar with Google, Decoding Paid Media Measurement: From Maze to Masterpiece, for practical advice on how to achieve true, effective paid media measurement that can lead to cost savings and increased revenue. Access the recording now..
In this session, Google Head of Sales, GMP, Nirmal Kaur, and Adswerve Director of Agency Account Management, Kelly Hayes, discuss:
- Bridging the gap between how marketers and agencies define measurement
- The top three measurement misconceptions
- How to build your measurement roadmap
- How AI and emerging tech play a role in your long-term measurement vision
If you have questions or want to discuss your paid media measurement strategy, we’re happy to help. Please reach out, and we’ll be in touch.
