Less cookies, more confidence

An agency playbook for thriving in the evolving cookie landscape

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Discover the answers to the 10 most common questions agencies have about third-party (3P) cookies.

While marketers contend with adapting their measurement and attribution strategies to prepare for third-party cookie deprecation, agencies must help their extensive client rosters do it — all concurrently. And they have to set best practices and stay up to date on the latest learnings, technology, and timelines. It’s a lot.

Our agency playbook can help, covering:

Understanding the shift from third-party cookies
Adapting to change
Platforms and tools
Durable solutions for tracking and targeting
Staying ahead with education, partnerships, and planning
Pro tips

Get answers to frequently asked questions we hear from agencies, insights into how to stay ahead of your clients’ needs, and guidance especially geared to help you turn the challenges of third-party cookie deprecation into an opportunity for deeper client relationships.

Essential answers for thriving beyond cookies

Strategic reviews

Get a snapshot readout of your agency's tools, platforms, and processes to ensure continued success.

Upleveling team

Upskill your team in first-party (1P) data concepts and nuances, ensuring your clients’ future success.

White-labeled solutions

Expand your agency’s capabilities and equip your clients for implementing first-party data strategies.