Written by Adswerve | Aug 27, 2020 6:00:00 AM
We’re excited to announce the launch of our new
Publisher Hub
! It’s full of free resources and tools that we developed in collaboration with Google to help publishing, news and entertainment businesses (and marketers in any industry)...
- Capture better first-party data
- Optimize content performance
- Improve user experience
- Increase subscriptions
- Grow digital advertising revenue
We’re proud to be a contributor to the
Google News Initiative
and a co-creator of
Data Tools for News Organizations
and
News Tagging Guide
. And now, we’ve curated our best resources on our new Publisher Hub, giving you easy access to:
- Playbooks to help you understand propensity to churn and maximize the value of your content.
- Videos that walk you through content marketing and funnel analysis as well as data science and machine learning projects.
- Resources like the Adswerve + Google News Initiative Launch News Tagging Guide, a Gannett case study, helpful articles and more.
Visit our Publisher Hub
to find expert advice and insights that span the entire data lifecycle:
- Data Collection and reporting
- Data Integration + Google Cloud Platform
- Activation + intervention
- Audience creation and monetization
- Content and behavioral targeting
- Real-time header bidding
- Newsletter and subscription optimization
If you have any questions, please feel free to
contact us.