Adswerve Launches New Publisher Hub

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Adswerve
We’re excited to announce the launch of our new Publisher Hub ! It’s full of free resources and tools that we developed in collaboration with Google to help publishing, news and entertainment businesses (and marketers in any industry)...
  • Capture better first-party data 
  • Optimize content performance
  • Improve user experience 
  • Increase subscriptions
  • Grow digital advertising revenue
We’re proud to be a contributor to the Google News Initiative and a co-creator of Data Tools for News Organizations and News Tagging Guide . And now, we’ve curated our best resources on our new Publisher Hub, giving you easy access to:
  • Playbooks to help you understand propensity to churn and maximize the value of your content.
  • Videos that walk you through content marketing and funnel analysis as well as data science and machine learning projects.
  • Resources like the Adswerve + Google News Initiative Launch News Tagging Guide, a Gannett case study, helpful articles and more.
Visit our Publisher Hub to find expert advice and insights that span the entire data lifecycle:
  • Data Collection and reporting
  • Data Integration + Google Cloud Platform
  • Activation + intervention
  • Audience creation and monetization 
  • Content and behavioral targeting
  • Real-time header bidding
  • Newsletter and subscription optimization
If you have any questions, please feel free to contact us.