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Have questions about your content marketing strategy? We can show you how Google Marketing & Cloud Platforms can help. Contact us for a free hour of consulting.
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We help publishers capture better first-party data, optimize content performance, improve user experience and grow digital advertising revenue.
GET THE INSIGHTS YOU NEED TO DRIVE ENGAGEMENT
We work with publishers to break down the barriers between media, ad serving and analytics and advance your tech maturity. Our expertise spans the data lifecycle:
As a key contributor to the Google News Initiative and a co-creator of Data Tools for News Organizations, we’ve created free resources and tools to help you better understand and predict your customers’ behavior, and identify content that will resonate with them.
Learn how to tag and capture data
Identify content that will reduce churn
Maximize ad revenue and targeting
Make a measurable impact and prove results
Take a look at the News Tagging Guide we created in collaboration with Google. It offers helpful tools, including code snippets, data modeling, data dictionaries, a video measurement demo tool and playbooks.
Get The GuideWe’ve also developed a host of additional resources to help you get the
most value from your data:
Have questions about your content marketing strategy? We can show you how Google Marketing & Cloud Platforms can help. Contact us for a free hour of consulting.
LET’S CONNECT
We’d love to have a conversation. How can we help?