Adswerve, an award-winning predictive marketing consulting firm, today announced its Adobe Real-Time Customer Data Platform (Real-Time CDP) specialization from Adobe, a recognition of the deep, hands-on expertise the company has built over three years of driving results with Adobe Customer Journey Analytics.
The specialization marks the next step in Adswerve's evolution as an Adobe partner, giving clients a single, trusted team across analytics, activation, and soon orchestration. This formalizes work Adswerve's team has already been doing for its clients: building unified, real-time customer profiles that unlock predictive, personalized marketing at scale.
"Adobe Real-Time CDP is one of the best platforms in our data solutions toolkit. It helps us create a unified and accurate data foundation for our clients, a critical element of a successful predictive marketing strategy,” says Tom Zawacki, Chief Executive Officer at Adswerve. “When we combine Adobe Real-Time CDP with Adobe Customer Journey Analytics for campaign analytics and customer insights, Adobe Journey Optimizer for CX optimization, and interoperability with other key ecosystem partners, we deliver significant ROI for our clients."
To date, Adswerve has deployed Real-Time CDP for several of its enterprise clients. Adobe Real-Time CDP allows organizations to unify data from every source (web, app, CRM, offline) into unified profiles that can be activated in real time. For Adswerve's clients, that means moving beyond fragmented, channel-by-channel marketing into one coherent, actionable view of each customer's journey.
Adswerve is also already working with Adobe's newest innovation in this space, Adobe CX Enterprise Coworker, which orchestrates and automates agentic workflows across Real-Time CDP, Customer Journey Analytics, Adobe Journey Optimizer, and other compatible CX Enterprise applications to assemble audiences, pull creative assets, and build out a journey plan, with a human marketer still signing off before anything goes live. For Adswerve's clients, this means faster time to market without giving up control over what actually reaches their customers.
The Real-Time CDP specialization requires a verified number of successful client implementations and certified team members before granting it. Adswerve's bench includes two current Adobe Champions, Sara Hanrahan and Josh Stephens, as well as past Adobe Champions, underscoring the depth of subject-matter expertise behind the specialization.
