server-side google tag manager

Speed, meet security.

Efficiently improve web performance while enhancing privacy and security with server-side tagging.

Take control over your first-party data collection


If you use the Google Marketing Platform but don’t have server-side Google Tag Manager (sGTM), it’s time to get started. sGTM allows you to set durable, ITP-compliant cookies that consolidate measurement and move marketing network calls to the server. The result? Improved channel attribution, better performance and a more seamless user experience.

Performance and Page Load Time

Upgrade your performance and page load times

Less bounces. More conversions.

Get faster page load times and improved website performance, giving your visitors a better site experience.

Enahnced Privacy and Security

Enhanced privacy and security

More control over the data you send to third parties.

Filter and manipulate sensitive information before it reaches third-party servers, helping you comply with privacy regulations and protect your users’ data.

Tag Management

Centralized tag management and consistency

Easily add, update and change tags.

Save time by managing and deploying tags centrally on the server without changing each client. 

Better attribution. More conversions.

3.8x
Return users are 3.8x times
more valuable to session
conversion revenue. *
7.3%
On average, sGTM identified
more return users previously
misclassified as new.*

With sGTM, you can properly identify more return visitors and drive increased value from them by:


  • Improving user segmentation and targeting with more accurate first-party audiences

  • Delivering a more personalized, impactful web experience based on user segmentation

  • Gaining deeper customer insights to drive strategy through advanced analysis and metrics like lifetime value

  • Optimizing advertising strategies with improved targeting and value-based bidding

*Based on 2023 analysis of client results post-sGTM implementation.

How much can sGTM help you?

 

Implementing sGTM will save you time and help drive your business forward. And it can improve your return on ad spend (ROAS) by helping you more accurately identify — and then target — return visitors.

 

Connect with us for an estimate of how much sGTM will improve your attribution and your ROAS.

Start using
Server-Side GTM today

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