Ready to dive into GA4 fundamentals?

Start here.

Want expert advice on leveraging GA4's unique insights to make smarter business decisions and drive more ROI?
 
Our newly updated GA4 guide cuts straight to what marketers need to know, covering everything from its event-based model and data processing to essential features and integrations.

What’s Inside:
  • The history of Google Analytics
  • GA4’s foundational event-based data model and account architecture
  • Measuring what matters
    • Data collection and processing 
    • Key events 
    • Audience segmentation 
    • Channel groupings 
  • Decoding attribution
  • Essential GA4 features, including:
    • DebugView
    • Measurement protocol
    • Data import and user provided data collection
    • Server-side tagging
    • Flexible funnel reports
    • Pathing capabilities
    • Google Signals
    • Consent mode and settings
  • Third-party data integrations for advanced applications
  • A sample GA4 implementation plan
  • What’s next for GA4

It’s time to stop guessing and start moving fearlessly forward. Get the guide today! 

And remember, no matter where you are on your GA4 journey, Adswerve is here to help.