Build your case for Adobe CJA

Secure the buy-in and funding you need to move to people-first reporting with Adobe Customer Journey Analytics (CJA).

Get your guide for what to consider when evaluating Adobe CJA

CJA consideration phase mini-guide cover image

Considering Customer Journey Analytics? Start here.

Moving to Adobe Customer Journey Analytics requires a solid business case backed by champions across the business. This guide covers the first phase of a people-first transformation, where you name the decisions your organization can’t make today, find the people those decisions belong to, and turn both into a plan leadership can trust.

Across eight steps, you’ll learn how to secure executive sponsorship, surface opportunities through stakeholder interviews, workshops, and surveys, and capture early champions as they emerge. You’ll also size your current reporting assets, build a use case library to drive your roadmap, and pressure-test it against nine sample use cases from industries like healthcare, financial services, and retail.

By the end of this phase, you’ll be confident in the value Customer Journey Analytics can deliver for your business. You’ll also have a clear roadmap for bringing it to life and the support across your organization to move forward.

Inside, you'll find:

Guidance for securing executive sponsorship and building a business case for Adobe Customer Journey Analytics
Stakeholder interview questions and departmental examples to surface your highest-value analytics opportunities
A two-tier framework for sizing your current Adobe Analytics reporting assets and user volumes
Nine sample Customer Journey Analytics use cases from industries like healthcare, financial services, and retail, plus a measurement scorecard framework

Start transforming your marketing intelligence

Adswerve experts guide Customer Journey Analytics transitions from the very first conversation, including helping teams shape use cases, size their current reporting environment, and build a business case leadership can say yes to. As an Adobe Gold Solution Partner, we’d love to help you find your next best step toward people-first reporting.

Ready to turn your Adobe CJA business case into lasting adoption?

Becoming people-first: Your change management guide to Adobe CJA transformation, is your expert playbook for everything that comes after consideration.

You’ll get practical advice for the moments that make or break adoption, from agreeing on a shared definition of “one customer” and explaining why person-based counts differ, to winning over skeptics with early use case wins.

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