Tip Sheet: Unleash the Power of Your Marketing Data

3 Strategies for Brand Marketers in 2025

With new privacy regulations on the horizon in 2025 and the state of third-party cookies in flux, smart marketers are building and bolstering their data strategies. If getting more value from your data is one of your 2025 priorities, we’re here to help. 

Check out our tips sheet to dive into three strategies you’ll want (and need) to develop this year:

Strategy 1: Focus on first-party data enablement for a solid data foundation

Explore why you need first-party data when building a privacy-centric data foundation — and the platforms and tools you need to make it happen.

Strategy 2: Explore media mix modeling (MMM) to improve attribution accuracy

Learn about the importance of MMM, the value of conducting an incremental lift analysis and the available tools that make it easier to get started.

Strategy 3: Leverage generative AI for trend and sentiment analysis

See how you can use generative AI to surface trends like customer behavior and sentiment across channels. And get a real-world example of how we brought a sentiment analysis solution to life for Six Flags.

Ready to dive in?

Download our tip sheet, “Unleash the Power of Your Marketing Data: 3 Strategies for Brand Marketers in 2025.”