Lily Nguyen

Lead MarTech Product Strategist

Lily Nguyen is Lead MarTech Product Strategist at Adswerve, where she leads enterprise-level strategic implementations and architects comprehensive data strategies that integrate Adobe's platform ecosystem into complex data infrastructures. She partners closely with executive stakeholders and cross-functional teams to align data initiatives with long-term business goals, specializing in Adobe Customer Journey Analytics, Adobe Experience Platform, multi-touch attribution, and data clean rooms.