Jason Boal

Senior Consultant

Jason Boal is a Senior Consultant at Adswerve with over 15 years of expertise in digital strategy, testing, and optimization, having led web optimization and testing programs across retail, financial services, and consulting environments. He specializes in A/B testing and personalization strategy within the Adobe Experience Platform, writing on advanced techniques like leveraging category affinity to power dynamic homepages, product recommendations, and personalized email campaigns, specializing in Adobe Experience Platform, A/B Testing, Personalization Strategy, Web Optimization, Digital Strategy Consulting.