Hanna Bocklet

Paid Media Consultant

Hanna Bocklet is a Paid Media Consultant at Adswerve, bringing hands-on experience across paid search and paid social platforms from her prior roles as a Digital Marketing Account Manager and Paid Media Specialist. She has written on emerging Google Ads and Google Marketing Platform capabilities, including a deep dive into AI Max's search term matching and asset optimization features and how to test it against Smart Bidding strategies, specializing in Google Ads, Google Marketing Platform, Search Ads 360, Paid Search Strategy, AI Max, Search Campaign Optimization, Paid Media Consulting.