Webinar: Unlocking the Power of BigQuery for Adobe Target Optimization


Luka Cempre and Brian Hawkins

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Explore the transformative power of BigQuery for Adobe Target with experts Brian Hawkins and Luka Cempre. Watch this recorded webinar to discover how to seamlessly send any dataset from BigQuery to Adobe Target, empowering you to craft more personalized and impactful user experiences.

Key highlights include:

  • How to Unify Data for Seamless Analysis and Activation: Learn how BigQuery can be used as a comprehensive data source for Adobe Target, including how to integrate diverse datasets into Adobe Target to enhance profile data and drive personalized experiences using the MiaProva GA4T connector.
  • Pinpointing High-Value Audiences with Machine Learning and AI: Discover how to unlock custom audience modeling and segmentation in BigQuery and push them through MiaProva to Adobe Target for testing and personalization.
  • Live Demo: Experience a live demo, showcasing real-world case studies to illuminate how brands are leveraging advanced analytics to optimize their impact. 

Learn more about GA4T and how BigQuery can help to further elevate your data-driven strategies. Watch now!

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