Marketing mix modeling (MMM) is having a moment, and Google Meridian is at the center of it. As signal loss and cross-channel complexity make legacy attribution less reliable, more teams are turning to MMM to make defensible, data-driven budget decisions. But standing up a model is only the beginning. Getting real business value out of Meridian means asking the right questions, preparing the right data, and knowing what to do when the results come in.
Join Adswerve's Dani Brandtjen and Zach Mitchell on June 25 for a practical, client-informed walkthrough of what great Meridian implementations look like in practice. Drawing on builds across a range of industries, they'll cover the decisions that matter most: from data readiness and model configuration to how teams are using Meridian outputs to shift budgets and earn organizational buy-in.