Webinar: An Adswerve + Avid Success Story: Scaling Data-Driven Marketing & Measurement

Today’s marketing landscape is more complex than ever. Fragmented data, evolving privacy regulations and the need for advanced measurement make it challenging to unify data, improve attribution and optimize spend. In this webinar, we’ll look at how Avid's partnership with Adswerve helped tackle these hurdles head-on, moving beyond traditional analytics to build a scalable data-driven framework for customer insights, campaign performance and marketing optimization.

Hear directly from the experts behind the work as they cover key topics, including:

• Building a Unified Customer Data Platform (CDP) – Creating a 360-degree customer view to drive better insights and activation
• Predictive Analytics & Churn Forecasting – Achieving high accuracy with machine learning to boost retention strategies
• Optimizing Marketing Spend – Leveraging MMM (Mixed Media Modeling) and advanced attribution to enhance efficiency
• Personalization & Engagement – Activating first-party data for more relevant customer journeys and higher conversions

Featured Speakers

• Zach Mitchell, Data Scientist, Adswerve
• Sierra Dameron, Sr. Analytics Consultant, Adswerve

Register now to learn how you can future-proof your marketing efforts and elevate your measurement strategy.