---
title: "On-Demand: Modernize Your Data Beyond eVars & Props"
description: Learn how to modernize your data from Adobe Analytics eVars and Props to semantic naming, unlocking powerful data activation and personalization.
---

[Webinars & Videos: Adswerve ](https://adswerve.com/webinars-videos)

# [On-Demand: Modernize Your Data Beyond eVars & Props](https://adswerve.com/webinars-videos/avo-webinar-modernize-your-data)

 Written by [Adswerve](https://adswerve.com/webinars-videos/author/adswerve) | Sep 5, 2025 5:09:21 PM

#### How do you get from a legacy approach to data to a modern approach?

What does modern data look like?

To activate your data, you must modernize it; eVars and Props won’t cut it anymore. The key is building a bridge from cryptic eVar and Prop legacy structures to a semantic, human-readable naming approach. The sooner you act, the less debt you accumulate, and the faster your path to true data activation.<https://tinyurl.com/adswerve-modernize-data>

#### In this Avo-hosted session, you'll learn

- **Migration to modern data is doable.** Moving from legacy eVars and Props to semantic event names is not a leap into the unknown; there’s a clear path.
- **Now is the time.** The longer you delay modernization (and keep building on your legacy data), the more technical debt you accumulate. Migrating later only makes the lift heavier.
- **Semantic-first unlocks data activation.** Define your data in human-readable, semantic terms first (and map that into eVars/props as needed) to unlock personalization, advanced analytic, and new activation opportunities.‍
- **How to bridge and govern modernization. **Learn the framework to guide your teams through migration, ensuring both stability today and flexibility tomorrow.

#### Ready to modernize your data?

 Watch the on-demand recording to hear from Avo, Adobe and Adswerve on how to move beyond eVars and Props and open the door to scalable, future-proof data activation.

[View full post](https://adswerve.com/webinars-videos/avo-webinar-modernize-your-data)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Adswerve"
  },
  "dateModified" : "2025-09-26T18:44:00.014Z",
  "datePublished" : "2025-09-05T17:09:21Z",
  "headline" : "On-Demand: Modernize Your Data Beyond eVars & Props",
  "image" : {
    "@type" : "ImageObject",
    "height" : 951,
    "url" : "https://8800238.fs1.hubspotusercontent-na1.net/hubfs/8800238/Webinar-Modernize%20Your-Data.png",
    "width" : 1688
  },
  "mainEntityOfPage" : "https://adswerve.com/webinars-videos/avo-webinar-modernize-your-data",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Webinars & Videos"
  }
}
```