The Future of Google Analytics Is Here


Google Analytics 4 (GA4) is here! While this latest iteration of Google Analytics is under development with new features planned, it includes the capabilities we’ve wanted—and needed—over the last few years.

GA4 offers marketers the flexibility and agility to gain more insights, better activate their data and make an even greater impact on their organizations’ business goals—all in a way that protects user privacy.

We’ve created some helpful resources to help you learn more about what’s possible with GA4, how and when to begin implementing it, what’s yet to come and more. Take a look.

Master the Basics of GA4 for Web

Our overview guide covers 10 GA4 web capabilities and updates that will transform your workflows and improve your campaigns. Plus, it offers tips for how and when to begin using GA4.

Read the Ebook

New Conversion and Events Features

Watch this on-demand webinar to get our expert advice and opinions on GA4's new and improved conversion and event features.

Getting Started with BigQuery and GA4

Tune in to learn about GA4's free integration with BigQuery and why its an essential foundation for your first-party data strategy.

Case Study: Making the Move to Google

Read how Adswerve helped Condé Nast switch from Adobe Analytics to the enterprise version of Google Analytics, significantly reducing both platform and operational costs.

Read the Case Study

Everything You Need to Know About GA4

Ready to explore GA4? Check out advice from our experts so you know exactly how to use the features and capabilities that matter most.

Build Your GA4 Skillset with the New GA4 Demo Properties

The Google Analytics 4 BigQuery Export: A Quick Overview

What’s New in Google Analytics 4 – You Asked… We Answered!

GA4 Measurement Protocol: Python and TypeScript Libraries

DataLayer Inspector+ Tool: Now Updated for Google Analytics 4 and GTM Server-Side Tagging

Google Analytics 4 Properties — The Future of Google Analytics

Apple tvOS Tracking with Google Analytics 4 Properties

Getting Started With GA4 Dual Tagging

Start Using GA4 Today

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