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See how we used smart search tools and value-based bidding to help Alaska Airlines increase its return on ad spend (ROAS) by 30%.
PROBLEM
As the fifth-largest airline in the United States, Alaska Airlines collects many first-party data points across different repositories. The company turned to us when it needed to bring it all together and securely house it in one location while streamlining processes.
SOLUTION
We built a marketing data warehouse using BigQuery in Google Cloud, which tied Alaska’s first-party data together across CRM, media and site analytics. Using Campaign Manager Conversions API and Search Ads 360, we set up an auction-time bid strategy to quickly, predictively and programmatically bid to pLTV.
RESULTS
Using the advanced infrastructure and modeling has helped Alaska achieve a higher ROAS. In fact, activating the information across its Google platforms led to a 30% increase in ROAS for O&D campaigns and helped the company earn $1 more per paid search click.
+30%
INCREASE IN ROAS
$1
MORE PER PAID SEARCH CLICK
Tap into our managed services for extra search support, and make sure you use the new tools and apps we created to improve your SA360 campaigns. Each is expertly designed to integrate seamlessly with SA360 to give you the best results. Your search programs will never be the same!
UNIFIRE
Social and search are the perfect combination. With UNIFIRE, you can sync them for better attribution and management. Contact us to learn more about our exclusive beta.
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DRAGNFIRE
Use your data where you need it, when you need it. DRAGNFIRE helps you activate your first-party data with just the click of a button. No API coding or engineering knowledge required. Contact us to learn more about our exclusive beta.
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Search Ads 360
As former Googlers, we love SA360. Use it to efficiently manage your search campaigns across multiple engines and channels for faster, valuable insights that lead to better business outcomes.
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Product Partners
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Community Collaborators
Become part of our curated community of collaborators, testers and feedback givers. Gain free swag and participate in pre-launch alphas. Have what it takes?
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