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Soar Into the New Era of Search

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Ready to see what the new era of search is all about? Join the ranks of Adswerve clients, like Alaska Airlines, that use first-party data to drive more value than ever before. You’ll get expert guidance, revolutionary search apps and proprietary tools that seamlessly integrate with Search Ads 360 (SA360) to make it easier and faster for you to get impressive results.

Case Study
Alaska Airlines

See how we used smart search tools and value-based bidding to help Alaska Airlines increase its return on ad spend (ROAS) by 30%.

PROBLEM

As the fifth-largest airline in the United States, Alaska Airlines collects many first-party data points across different repositories. The company turned to us when it needed to bring it all together and securely house it in one location while streamlining processes.

SOLUTION

We built a marketing data warehouse using BigQuery in Google Cloud, which tied Alaska’s first-party data together across CRM, media and site analytics. Using Campaign Manager Conversions API and Search Ads 360, we set up an auction-time bid strategy to quickly, predictively and programmatically bid to pLTV.

RESULTS

Using the advanced infrastructure and modeling has helped Alaska achieve a higher ROAS. In fact, activating the information across its Google platforms led to a 30% increase in ROAS for O&D campaigns and helped the company earn $1 more per paid search click.

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