Delivers on growing demand for first-party data infrastructure amidst increased signal loss
Adswerve, a leading data, analytics, media, and technology consultancy operating at the intersection of adtech and martech, has been selected as one of the few North American partners for GCS Implementation Partner (GIP), a partner category within the broader Data Strength Partner Program.
The selection builds on Adswerve’s success in Google’s Data Strength Partner Program (DSPP), where the company has helped enterprise brands modernize first-party data infrastructure to recover lost conversion signals and improve performance.
With both GIP and DSPP, Adswerve is a distinguished partner to help mid-market and enterprise brands improve their data strength. Adswerve brings together its clients’ marketing and IT departments to implement Google Tag Gateway (GTG) and enhanced conversions on Google Cloud Platform (GCP). The comprehensive data setup enables marketers to better leverage first-party data to drive positive business impact.
Across DSPP implementations to date for Google Large Customer Sales (LCS) clients, Adswerve has seen conversions increase from 9% to 18% using GTG.
The Google GIP program introduces a unique “hands-on shoulder” consulting model. This enables Adswerve to guide implementation directly within client environments without requiring deep system access, making the program incredibly nimble and accelerating the time to impact while maintaining security.
“Too many marketers are still making decisions based on incomplete data, and Google GIP and DSPP improve first-party data collection, quality, and activation. Google’s unique server-to-server process provides a security-safe methodology for gaining a more complete view of the consumer journey to conversion in spite of signal loss and ad blockers,” said Brian Anderson, senior data engineering manager at Adswerve. “We’ve already seen how strengthening first-party data improves both reach and efficiency through DSPP, and we’re excited to bring that same impact to a broader set of organizations through the GIP program.”