Adswerve Expands its Executive Team with Addition of Company’s First Chief People Officer

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Tracy Tobin brings more than 20 years of HR experience to Adswerve as the company’s first Chief People Officer

DENVER– Today, Tracy Tobin, joins Adswerve, a leading Google Marketing Platform Consultancy and Partner, as the company’s first Chief People Officer (CPO) to lead employee growth and development initiatives. 

Tobin joins Adswerve with a distinguished career of over 20 years, most recently serving as Vice President of Human Resources at The Integer Group, a leading agency and member of The Omnicom Group. Tobin oversaw HR operations for 1,000 associates while at The Integer Group. Prior to that, she led HR teams at PHD USA, BBDO Detroit and FCB Worldwide. 

“Our people are the most important part of our organization and we’re committed to continuing to invest in their growth, and to finding new ways to support them. Adding a Chief People Officer will enable us to do this more effectively,” said Adswerve CEO, Clint Tasset. “Tracy is known for her solutions-oriented approach and for driving employee growth and development. We’re confident she’ll be a tremendous asset and help foster a people-first culture at Adswerve.” 

“I’m thrilled to join Adswerve,” said Tobin. “Adswerve’s commitment to its employees is unmatched and the creation of this role emphasizes that. With such an incredible focus on their people, I’m excited to dig in and further develop an already amazing company culture.”

In her role, Tobin will report to Adswerve’s CEO and President, Clint Tasset, and oversee the company’s HR team and workplace director. Tobin’s role will focus on cultivating company culture as Adswerve expands its team. With employees working remotely and across more locations than ever, Tobin will ensure Adswerve’s people come first.

Recognizing their commitment to their culture, Adswerve received three 2021 Built In Best Place to Work awards for their Seattle and Denver locations.

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Molly Leahy

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About Adswerve

Adswerve is the only premier digital consultancy at the intersection of media, data and technology. With a team of 275+ data and media experts, we’re proud to stand as the first and largest independent Google Marketing Platform partner and a respected Adobe Gold Solutions Provider. Handling over $1B in media spend, our 950+ clients trust us to drive remarkable results. For more information about Adswerve, visit
https://www.adswerve.com.