Moving to Adobe Customer Journey Analytics requires a solid business case backed by champions across the business. This guide covers the first phase of a people-first transformation, where you name the decisions your organization can’t make today, find the people those decisions belong to, and turn both into a plan leadership can trust.
Across eight steps, you’ll learn how to secure executive sponsorship, surface opportunities through stakeholder interviews, workshops, and surveys, and capture early champions as they emerge. You’ll also size your current reporting assets, build a use case library to drive your roadmap, and pressure-test it against nine sample use cases from industries like healthcare, financial services, and retail.
By the end of this phase, you’ll be confident in the value Customer Journey Analytics can deliver for your business. You’ll also have a clear roadmap for bringing it to life and the support across your organization to move forward.
Inside, you'll find: