The New Google Analytics 360 Is Here (& Other GA4 Updates You Should Know About)

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Google recently posted a blog with announcements about what to expect in the newly released Analytics 360, the latest enterprise version for the new Google Analytics (GA4). Check out the article for all the details, and in the meantime, here are a few updates I’m excited about:

  • The new GA360’s custom user roles will allow you to build customized UIs for different user groups for the first time.
  • The new GA360 can support more than 250 billion hits per month which is 10x more than Universal Analytics, which can only support up to 20 billion.
  • Google also noted that Analytics 360 comes with service legal agreements (SLAs) across many product functionalities. Among these, and somewhat of a big deal, is that they’ll be introducing an SLA for BigQuery, something that has been a longtime top request for many existing GA360 users.
  • Finally, they announced that it’s releasing a Search Console integration for the free GA4 version, and users will be able to use a non-last-click attribution model as the default in all their reports for the first time. 

While there’s a lot to be excited about with the new Analytics 360, it’s important to remember that this is only the tip of the iceberg. Getting started with GA4 via dual-tagging is recommended at this time, but you’ll still want to rely on your current universal analytics solution until functionality reaches its full potential.

Stay tuned for more updates and analyses about the new features and tools. And feel free to reach out with any questions.