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Are you thinking about making the move from Adobe Analytics to Adobe Customer Journey Analytics (CJA)? Our new publication, “From Adobe Analytics to CJA: The Complete Modernization Guide,” will help you reframe your project as less of a migration and more of a product launch of your experience data.
The comprehensive guide covers how CJA is different from Adobe Analytics and goes into detail about the four steps you need to take to ensure a smooth transition:
Building your product team
Developing your product strategy
Building your product
Driving adoption
Plus, it offers a modernization checklist you can follow throughout your project.
With in-depth tips, explanations and more, the guide will help you understand how to most efficiently and effectively replace Adobe Analytics with a platform-based solution powered by high-quality data for more personalized journeys and business growth.