In the world of optimization testing, Analytics for Target (A4T) was king, but now, it’s time for GA4T.
Explore an exciting new integration between Adobe Target and Google Analytics 4 (GA4). MiaProva's new GA4T connector (powered by Adswerve) allows Adobe Target data to be consumed in GA4 and GA4 data to be brought into Adobe Target, uniting two powerful tools in your tech stack.
Led by optimization expert Brian Hawkins, this on-demand recorded session is essential for digital marketers, data analysts, and optimization professionals eager to enhance their testing capabilities and learn how this powerful combination can elevate their testing and optimization efforts.
You’ll discover:
- How GA4T bridges the gap left by the sunset of Google Optimize.
- The benefits of integrating Adobe Target data into GA4 for comprehensive analysis.
- Strategies to improve the performance of your testing and optimization programs.
- Key features of MiaProva’s GA4T connector (including automated audience creation in GA4, real-time reporting, and alerting services).
- Answers to top questions from the recorded Q&A
Watch Now On-Demand
