Delve into the evolving landscape of digital marketing amid increasing privacy regulations and the phasing out of third-party cookies. This recorded webinar is designed for data analysts, marketers and tech professionals who are navigating the shift toward a more private digital environment.
Unveil the Future of Digital Marketing with an exploration into:
- Understanding the Evolving Landscape: Discover what the future holds beyond third-party cookies and how first-party data becomes pivotal. We also discuss the Privacy Sandbox and its impact on the landscape.
- Surviving the Next Generation of Digital Marketing Data: Learn about key strategies from our comprehensive survival checklist including domain consolidation, unified customer IDs and server-created first-party device IDs.
- Navigating Privacy and Data Complexity: Explore how the changing privacy legislation impacts analytics practices and the importance of adopting a uniform privacy approach.
- Modernizing Your Data Ecosystem: Gain insights into modernizing your data processes, including migrating to cloud-hosted solutions, using clean rooms and leveraging semantic data modeling for better data governance.
- Expert Insights and Q&A: Hear from leading experts in data and analytics, Jake Winter and Luka Cempre, as they share insights and answer your questions.
Watch now and equip yourself for the future of digital marketing!
